Winning at Social Media Marketing: What Home Service Businesses Need to Know
Social media marketing is one of the most valuable tools for home service businesses – but only if done right. Kenny Chapman and Chris Crew break down how contractors can use social media to build trust, attract customers, and grow their brand and...
Social media marketing is one of the most valuable tools for home service businesses – but only if done right. Kenny Chapman and Chris Crew break down how contractors can use social media to build trust, attract customers, and grow their brand and business without feeling overwhelmed.
From choosing the right platforms to creating engaging content (and everything in between!), they share practical tips to help you maximize your online presence and turn your social media efforts into actual business opportunities.
- Kenny Chapman kicks off the conversation by highlighting the underutilization of strategy, commitment, and consistency in social media marketing.
- Chris Crew describes social media as “the most undervalued marketing platform there is.”
- The #1 challenge Chris sees contractors face is that not everyone is comfortable being the face of the company or creating video and visual content for social channels.
- When it comes to video content, many people immediately think of Facebook and Instagram – but in doing so, they often overlook the second-largest search engine: YouTube.
- Video has been a key marketing asset for Blue Collar Success Group since Kenny launched it 14 years ago, starting with video training and marketing materials.
- Kenny explains that culture brings life internally, while social media offers outsiders a window into that company culture and who’s behind it.
- Chris touches on the fact that social media serves multiple purposes, depending on the intentions you set as both an operator and an individual.
- People primarily go to social media for two reasons: information and entertainment.
- Social media is an excellent tool for home service businesses to humanize their brand – showing what’s behind the uniform and who’s behind the phone.
- Chris shares some noteworthy stats: 85% of U.S. adults use YouTube, while 70% use Facebook.
- Chris’ advice for navigating the vast number of social platforms: “Go deep rather than wide.”
- Instead of trying to be on every platform, focus on mastering a couple.
- Chris mentions an insight he heard from a content marketing expert: “Quantity has a quality all of its own.”
- Kenny talks about the importance of consistency and how it applies to your unique situation – having a dedicated social media person is different from handling content on your own.
- Chris and Kenny shed light on the engagement aspect of social platforms and how it impacts your content visibility.
- Reminder: people are still wary of contractors! Social media platforms like Facebook, YouTube, and Instagram can help build trust.
- Chris makes an analogy between social media demographics and fishing, emphasizing the importance of knowing where your ideal customers spend time.
- A key takeaway: you may be a social media user but, in many cases, you are not your own demographic.
- Kenny and Chris stress the importance of getting laser-focused on your avatar (ideal client) – who exactly are you trying to reach on social media?
- Chris warns against underestimating the power of visual content and leveraging it effectively.
- When investing in social media marketing, understanding the ROI of your efforts is crucial to making informed decisions.
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