Kenny Chapman and Chris Crew discuss why pricing is one of the most powerful—and misunderstood—drivers of profitability in home service businesses. They break down common pricing mistakes, the importance of price integrity, a...
Kenny Chapman and Chris Crew discuss profitability and why it should be the driving force behind every decision you make in business. They break down the hidden costs that sneak into your operation, why most contractors misun...
Kenny Chapman and Chris Crew answer some audience questions in the second mailbag episode of this season. They break down why the HVAC industry is one of the most reliable spaces to build in, what to watch out for when buying a business, and why doing...
Kenny Chapman and Chris Crew sit down with Stephen Christopher of Wit Digital, an innovative marketing agency for any home service business. They break down the real reasons marketing efforts often fall flat in the home service business space. The...
Direct mail isn’t dead—and it won’t die until mailboxes die. Kenny Chapman and Chris Crew break down why direct mail still works and how to get the most out of it in the digital age. They discuss how to craft high-impact direct mail, ways to...
Social media marketing is one of the most valuable tools for home service businesses – but only if done right. Kenny Chapman and Chris Crew break down how contractors can use social media to build trust, attract customers, and grow their brand and...